Notes on Creating Bestselling Digital Products

Overview

The video discusses the success of two students, Brooke, an artist, and Courtney, a dog trainer, who have achieved significant sales milestones with their digital products. The speaker emphasizes that anyone, regardless of their industry, can create a successful product by following specific strategies that make a product a bestseller.

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Success Stories

Brooke - Artist

• Achieved over $1 million in sales.
• Product: Course on Procreate for Beginners.
• Key Insight: Success is not about overnight results but consistent effort and learning the right strategies.

Courtney - Dog Trainer

• Product: 88 Games to Tire Your Dog Without Walks.
• Contains 80 video tutorials for engaging dog games.
• Demonstrates the importance of specificity in product offerings.

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Key Concepts for Bestselling Products

1. Hyper Specificity

• Definition: A product must address a very specific problem.
• Examples:
  • Brooke's course: Focuses on a specific software (Procreate).
  • Courtney's product: Targets the specific need to tire a dog without walks.
• Common Mistake: Many products fail because they are too general (e.g., "happy dog course").

2. Curiosity Provoking

• Definition: The product title and content should spark curiosity.
• Examples:
  • Courtney's title prompts questions about the games and their effectiveness.
  • Other examples include courses that promise significant transformations (e.g., revamping a wardrobe for $100).

3. Impossible Promise with Delivery

• Definition: The product should make a bold promise that seems difficult to achieve but is delivered effectively.
• Examples:
  • Courtney's promise: Tire a dog in just 10 minutes of play.
  • Other examples include making a month's worth of meals for a minimal cost.

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Importance of Packaging and Marketing

• Key Insight: The content of the course is often not the issue; rather, it is the way the product is presented and marketed.
• Common Issues:
  • Titles and marketing language may not resonate with the target audience.
  • Students often focus too much on course content and neglect marketing strategies.

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Additional Resources

• The speaker has published a book titled "How I Made $1 Million Selling Digital Products", which now reflects over $12 million in sales.
• The book serves as a comprehensive guide to building an automated business and includes marketing strategies.
• A free copy of the book is available through a link in the video description.

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Visual Representation of Key Concepts

Key Concept	Description	Example
Hyper Specificity	Addressing a very specific problem.	"80 Games to Tire Your Dog Without Walks"
Curiosity Provoking	Creating intrigue about the product.	"How to Revamp Your Wardrobe for $100"
Impossible Promise	Making a bold claim that is achievable.	"Tire your dog in just 10 minutes"
Importance of Packaging	The way a product is presented can impact its sales success.	Effective titles and marketing language

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Conclusion

To create a successful digital product, focus on specificity, provoke curiosity, and make bold promises that you can deliver on. Additionally, invest time in marketing and packaging your product effectively to reach your target audience.